Brand Origin

APERÇU draws its name from the French verb APERÇEVOIR, to perceive. It signifies a flash of insight, a quick glimpse into the way we observe the world around us and draw from it.

APERÇU was borne of the idea that we each have a singular point of view. It’s an appreciation of how we apply our own aperçu, or insight, through the highly individual style choices we make every day.

We believe - above all else - in the power of self-expression.