Design Direction

Emna took her inspiration from her favorite pair of vintage sunglasses that she has loved for years. She wanted a contrast of materials so designed a softly tapered rectangle silhouette in lightweight stainless steel, accented with a polished acetate temple and added a retro round detail at the hinge. The resulting silhouette gives 90’s supermodel vibes and pairs perfectly with summer looks.

Le Charme

Emna was passionate about including a very special add-on accessory with a power all its own. Delicate raw gemstones and 14k gold hardware create a perfectly pristine focal point when dangling gently. Le Charme is truly jewelry for your sunglasses, delicious eye candy (pardon the pun) and gives good energy.


Naturally, Emna shot her campaign in her home of Tunisia in local spots that are meaningful for her. Her love of saturated color and luxe landscapes comes through in each vibrant look. Her lush imagery is tailored to each gemstone colorway to create a mood that is at once sophisticated, feminine and powerful.