L’ESPRIT
Aperçu draws its name from the French verb APERÇEVOIR, to perceive. It signifies a flash of insight, a quick glimpse into the way we observe the world around us and draw from it.
Our brand was borne of the idea that we each have a singular point of view. It’s an appreciation of how we apply our own aperçu, or insight, through the highly individual style choices we make each day.
We believe — above all else — in the power of self-expression.
LE COEUR
The heart of Aperçu is our mission to connect with creative individuals to foster meaningful networks and build new narratives. We partner selectively with the creators and entrepreneurs we admire to collaborate on the design of their own customized sunglass styles, complete with distinctive detailing and a personalized brand experience.
We celebrate diverse voices, personal histories, unique perspectives, and most of all, tireless efforts to make the world a better – and more beautiful place.
MATÉRIELS
Italian Acetate
Our lustrous handmade acetates come from the most reputable supplier in the business since 1849, Mazzucchelli Italy. Famous for the depth of their hues and breadth of their color library, Mazzucchelli is unrivaled in the cellulose acetate industry for top quality material design and production.
Naturally Derived
Cellulose acetate is a plant-based polymer originating from the renewable resources of wood pulp and cotton fiber. This miraculous material creates frames that are comfortable to wear, simple to adjust, hypoallergenic, and above all, durable.
DÉTAILS
According to Mies van der Rohe, “god is in the details”, and we believe wholeheartedly in this mantra. Each element of our sunglasses is carefully considered and designed. Pin hinges are custom cast in stainless steel for ultimate durability. Temple cores are pressed with our signature pattern and our jewelry-like “Ç” icon tip tacks adorn both temples. Look closely and the small luxuries will reveal themselves.
L’INSPO
“I founded Aperçu after 20+ years of designing eyewear as a means to nurture the part of the design process most dear to my heart - creative collaboration. Engaging with our design partners in an authentic exchange of ideas and working together to bring something new and special into the world is a source of constant inspiration.
Eyewear is both a functional product and a fashion accessory with immense power to transform not just an outfit, but a mindset. In one simple gesture a frame can communicate volumes about one’s personal style. Creating more opportunities to share this passion for the dynamic space where function meets fashion is the heart of my mission with Aperçu.”
– Kristen Aronsson, Founder and CD