As influencers skyrocket in popularity, fashion brands have evolved how they join forces with these creative trendsetters. Traditional brand partnerships typically see influencers model a key item from the brand partner, showing their audience how to style and wear said item. But these days, more brands are approaching these collaborations from a deeper, more meaningful place, teaming up with influencers not just as advertisers for their products but as designers and true brand partners for co-branded collections.
What has made these partnerships so successful? I spoke with influencers Natalie and Dylana Suarez, Jules Sariñana, and Lauren Lane on their recent collaborations with APERÇU, Bandier, and Kohls, respectively (as well as Bandier founder Jenn Bandier), to understand the biggest takeaways from these chic collections.