Apercu Partner - Laurence Fortin-Côté

INSPIRATION

Laurence came to our partnership with a clear vision for her perfect sunglasses – a 1970’s inspired, oversized silhouette. Her mission was to create a versatile, sophisticated style that would compliment any outfit from polished to casual. We explored multiple possibilities until we hit on a perfectly proportioned square shape.

DEVELOPMENT PROCESS

Keeping it classic with the materials was crucial and Laurence chose two essential tones from Mazzuchelli, Italy – an inky black and a rich taupe – then paired these acetates with tonal lenses in slightly lighter tints so the eyes are still visible. For a bit of playful glam she added a vintage-inspired shade of a crystal acetate with subtle gold glitter.

DESIGN JOURNEY

Laurence’s weekly vlog proved to be the perfect medium for sharing her personal design process over the months leading up to launch. Once the final color samples arrived, Laurence began pairing her style with her daily looks and bringing her product to life.

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