Getting to Know Blanca Arimany

When it comes to creating a personal style that's both elevated and functional, no one inspires us more than our newest design partner, Blanca Arimany! Her effortless pairing of tried & true wardrobe staples and fun accessories make her style work day and night, no matter the occasion. We teamed up to create a capsule that is flattering for all face shapes and instantly makes the simplest looks feel intentional. Blanca had a clear vision of what her signature design would be—  read more to get the scoop. 

What was your first spark of inspiration behind the Blanca x APERÇU capsule?

I’ve always found it challenging to find a pair of sunglasses that truly bring together the perfect shape and exact shade I envision— all in one. For me, creating this collection was about designing a piece that feels timeless and elegant, yet always carries a touch of chic. Thanks to Aperçu, I’ve had the opportunity to bring that vision to life and create something that feels 100% me and I couldn’t be happier!

Which details were most important to you when coming up with the design? 

For me, the most important detail is the quality of every single component. Equally essential is being able to translate the exact color I imagine into the final piece. Often, the shade I picture in my mind doesn’t always look the same once it’s applied to a frame— but I believe we’ve managed to capture precisely what I envisioned.

How do your sunnies represent your own personal style?

I’ve always described my personal style as quite classic and elegant— I normally go for timeless basics, but I love to give them a subtle, chic twist. With this collection, it was essential for me to create sunglasses that look effortlessly elegant in every situation. Discrete yet elegant, versatile yet distinct. I believe each of the colors in this capsule collection perfectly captures that essence I wanted to bring to life.

How would you describe your capsule in 3 words?

Timeless, elegant, and chic.

What was your inspiration when shooting the campaign?

The inspiration for this campaign comes from my summer home. Every year, since I was a child, I spent my summers at my grandma’s house in Costa Brava— from June until September. I grew up there surrounded by my grandparents, my parents, my brother and friends. It’s a very special place for me, not only because of those memories, but also because it’s where my parents met at seventeen years old, got married here, and years later I also met Lucas here (my partner). This house, and the Costa Brava itself, has always been my safe place. I wanted these sunglasses to reflect a part of my background, my essence. This is why each pair of sunglasses is named after one of the towns surrounding Costa Brava.

We know it’s difficult to choose just one… but if you had to, which color would you choose and what’s your favorite way to style it?

This one is very difficult because all of them feel very unique to me!!!! But I would go for the S'AGARÓ. I feel like it’s difficult to find a pair of sunglasses in this shade of dark/English green, which I personally love. And for me to be able to achieve this color specifically means everything! Going to style them all year long. 

Which color is your favorite to style for a night out?

It depends, but I would go either for the LLAFRANC or CADAQUÉS.

What’s your favorite way to add a little luxury to your daily life?

My favorite way to add a touch of luxury to my everyday life is with a pair of black sunglasses— they instantly elevate even the simplest look. For me, the CALELLA design is meant to be for these kind of days. 

Which item in your closet has the most sentimental value to you & what’s the story behind it?

The piece in my wardrobe that holds the most sentimental value is a pair of earrings my grandma gave me just a few months ago. They originally belonged to my great-grandmother (her mother), so they are the very first heirlooms I’ve inherited from my mother’s side. If you look at the Aperçu website, in the photo where I’m wearing the PALAMÓS and S'AGARÓ sunglasses, you’ll see me wearing them. They mean so much to me and I truly consider them the most precious piece I own. I know I will carry them with me for the rest of my life.

How did you originally get started in the fashion and content creation space? What was an unexpected lesson you’ve learned since creating full-time?

I started creating content online back in late 2023— early 2024, when I began posting daily GRWM videos on TikTok to go to the office— mostly sharing my everyday office looks while I was still working a 9-to-5 job. Very quickly, my account started growing and I decided to also post on Instagram. That is where things actually kicked off—  sometimes gaining between 50-100K followers each month. By June 2024, I made the decision to leave my 9-to-5 job, which wasn’t easy and honestly quite scary, but one year later, it has become my full-time career and I couldn’t be happier that I took that leap. The opportunities I’ve had and the brands I’ve been able to collaborate with truly feel like a dream, especially since I’ve always loved fashion. To now work alongside the brands I’ve admired for so long is incredibly rewarding.

One of the biggest lessons I’ve learned is that you always have to be confident of what you truly like and what fulfills you. It’s not about following a trend just because it might help you grow faster in the moment, but about staying true to yourself— and that’s what really matters.

What are the essentials that you never leave the house without?

I would never leave the house without having in my bag; my keys, lip pencil, lip balm and ofc, my sunglasses.  

What fashion trend do you want to see a comeback of?

A trend I would love to see come back is the iconic Victoria Beckham jeans she always wears— high-waisted, fitted, with a beautiful drape. Maybe it’s a look that only truly suits her, but I absolutely love it. Paired with a wide belt and a simple white T-shirt, to me it feels incredibly elegant and chic. 

And also would love for the Barbour jacket to have a comeback, too. My parents used to match jackets when they were younger and I have plenty of photos of them wearing the same dark green Barbour jacket. 

What’s something that keeps you motivated to keep creating even when you’re feeling uninspired? 

When you’re constantly creating content, it can sometimes be difficult to find inspiration. But honestly, I feel very lucky because I can find a spark anywhere. Often, I just need to see a single photo of a piece of clothing, and instantly I’m inspired— I can imagine five different looks just from that one item. I think it’s also easier for me because everything in my wardrobe coordinates so well, so I always find a timeless look that still feels fresh and different.

What’s your favorite guilty pleasure at the moment?

Those days for me are skipping a few work hours to go for a swim in the sea. Late summer water feels so calm and cold, I love it.