Black Lives Matter.
Today, everyday and always.

The fact that this statement needs to be written pains our hearts. This reality should be understood, should always have been understood. And yet, it is not and it has not. It’s time to change this reality.

As a small business we must decide what our role will be in fighting racial injustice, how we will stand as an ally in the fight against racism in the US and worldwide. We may not have extensive resources, but what we do have is our voice, our platform and our proceeds going forward.

We will begin by donating 10% of all proceeds to The Loveland Foundation to help fund mental health initiatives for Black women and girls.

This is our first step and we don’t pretend to expect that change will come overnight. This kind of fundamental change will require tireless work, to be constant and consistent and never stop taking action. We will continue to listen, to study, to amplify, and to continue working towards positive change.


With love,

Kristen Aronsson
Founder

Black Lives Matter.
Today, everyday and always.

The fact that this statement needs to be written pains our hearts. This reality should be understood, should always have been understood. And yet, it is not and it has not. It's time for change.

As a small business we must decide what our role will be in fighting racial injustice, how we will stand as an ally in the fight against racism in the US and worldwide. We may not have extensive resources, but what we do have is our voice, our platform and our proceeds going forward.

We will begin by donating 10% of all proceeds to The Loveland Foundation to help fund mental health initiatives with a focus on Black women and girls.

This is our first step and we don’t pretend to expect that change will come overnight. This kind of fundamental change will require tireless work, to be constant and consistent, to not turn away from discomfort and to never stop taking action. We will continue to listen, to study, to amplify, and work towards positive change.


With love,

Kristen Aronsson
Founder